Tuesday, April 19, 2016

Increase Profits With Unique Promotional Items

By Anthony Clark


A lot of companies will at some point require advertising or marketing to increase sales and attract customers. Radio commercials and adverts in the local press can be effective and this works for a lot of businesses. Another way of boosting business is by using unique promotional items and many are now available.

A promotional item can come in many forms and some care is needed when you are deciding which ones to use. T shirts, baseball caps and other clothing with a company name or logo printed on are very popular and effective. Another method is by using specially recorded jingles or film footage featuring your company and products.

A lot of companies will attend exhibitions and conferences and hand out things that feature their name or logo. In recent years flash drives with text or pictures on have become very popular as give away items. Another modern day item that is proving a winner is mobile phone cases and tablet protectors which can be customized to advertise your services.

Many of the big companies with huge budgets will use transport to advertise their business and services. Cars, trucks and trains have all been used for marketing and are a great visual way to promote a company. Other more extravagant and costly methods include aircraft and hot air balloons which have been customized to the companies design.

Giving away free merchandise is always extremely effective and is a great marketing tool for any business. Most food manufacturers and retailers will at some time give away samples of their wares to potential clients. Business that charge guests to go in have also used promotions such as kids go free if they are with an adult and this is getting more popular year on year.

If you are targeting children in an advertising spree it is essential that anything you give to them is safe. Only buy merchandise from companies that sell products that have passed the relevant safety inspections in your area of the world. Anything with small pieces should be avoided and an item that with anything sharp or made of glass is not recommended.

When you are looking for a company to supply your merchandise there are many firms now specializing in this field. Most can be found on the internet and after letting them know what kind of marketing you need they will tailor products to suit. A consultation with these companies can be very beneficial as they will often make suggestions which may be more effective for your line of business than the original idea.

When you are sourcing your promotional merchandise it is essential to use the best quality of product that your company can afford. If you are giving free stuff away and it falls apart or is not fit for purpose it may give your potential customers the wrong idea. When using any item of clothing to promote yourself you should always offer this in all sizes and in different colors if this is possible.




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