The usual direct marketing is different from interactive marketing. The interactive version is capable of reacting to how potential customers responded to previous advertising. It is said to have two to a dozen times as much impact. The atlanta interactive marketing is proving to be quite lucrative.
Like other concepts it is known by more than one name. Sometimes it is referred to as trigger based and other times as event driven. It refers to how the advertiser is able to respond directly to the action taken by a potential customer that occurs after he or she reads it.
Ordinarily, if a potential customer asks about something that is advertised, it elicits a direct response from you, the advertiser. Your response is trying to stop them from shopping at another site. You do not want them to leave your site.
Interactive marketing can be used by both business to business and business to consumer ads. The profit the advertiser is hoping to gain per transaction may be minimal or high. Thus, it can be a useful tool for all businesses to use.
Business to consumer and business to business can both get a good response to these ads. Profits are made from both low priced merchandise and high priced. It is another tool for both to make use of.
If someone bought several cookbooks, they receive an email when new cookbooks are published. Advertising is not sent to Harley Davidson bikers. They know that non-profit organizations are not buying books.
When the emails go to a target audience the response is likely to be high. Readers will browse on a site selling books. No emails about the new books go to avid fishermen. The only book they might purchase is one on fishing and those are rare.
This new marketing does have a few drawbacks. A sales campaign cannot be launched by just anyone. It requires a person who understands the tactics. They will only target the most likely consumers. Other recipients might be annoyed when they get twenty ads showing new dresses after they ordered one dress.
It can be annoying to be flooded with ads. It may even be viewed as a form of online stalking. The recipient may think she should have time to wear the two pair she bought before ordering more new ones.
An advertising firm can use this marketing tool. Some use surveys to compile data and analyze it. This works best when offering new products that correlate with the ones already purchased. For example, a woman who orders a blouse online may be interested in the matching skirt.
Like other concepts it is known by more than one name. Sometimes it is referred to as trigger based and other times as event driven. It refers to how the advertiser is able to respond directly to the action taken by a potential customer that occurs after he or she reads it.
Ordinarily, if a potential customer asks about something that is advertised, it elicits a direct response from you, the advertiser. Your response is trying to stop them from shopping at another site. You do not want them to leave your site.
Interactive marketing can be used by both business to business and business to consumer ads. The profit the advertiser is hoping to gain per transaction may be minimal or high. Thus, it can be a useful tool for all businesses to use.
Business to consumer and business to business can both get a good response to these ads. Profits are made from both low priced merchandise and high priced. It is another tool for both to make use of.
If someone bought several cookbooks, they receive an email when new cookbooks are published. Advertising is not sent to Harley Davidson bikers. They know that non-profit organizations are not buying books.
When the emails go to a target audience the response is likely to be high. Readers will browse on a site selling books. No emails about the new books go to avid fishermen. The only book they might purchase is one on fishing and those are rare.
This new marketing does have a few drawbacks. A sales campaign cannot be launched by just anyone. It requires a person who understands the tactics. They will only target the most likely consumers. Other recipients might be annoyed when they get twenty ads showing new dresses after they ordered one dress.
It can be annoying to be flooded with ads. It may even be viewed as a form of online stalking. The recipient may think she should have time to wear the two pair she bought before ordering more new ones.
An advertising firm can use this marketing tool. Some use surveys to compile data and analyze it. This works best when offering new products that correlate with the ones already purchased. For example, a woman who orders a blouse online may be interested in the matching skirt.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta best search engine optimization company he suggests you visit his friend's to learn more.
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