Most prospective home buyers ride around neighborhoods they're interested in, checking out houses for sale, before they call the Realtor. That makes signage one of the most important aspects of marketing houses. If you're a Realtor who wants the phone to ring, you have to create real estate signs Denver home buyers will notice.
You need to understand who the most likely prospects are for the house you are marketing. You would not expect an investor, looking for rental property, to be interested in the same information as a home buyer looking at exclusive golf course property. You must tailor your signage to your audience and appeal to what is motivating them. If you do not, you have wasted money on the sign.
A strong call to action is critical for a successful sign. Even experienced marketers can forget that you need to take the reader by the hand and tell them what to do. If your goal is a phone call, the number has to be prominent on the sign. The number alone is not sufficient. You have to tell the reader to use it. If you want a buyer to come inside for an open house, you have to say so.
Buying signage in bulk, especially when you are just starting out, is not a good idea. A better idea is to test the market and see what works and what does not. You should also take into consideration the fact that the sign cost may be coming out of your own pocket, or the pocket of the Broker. Buying in bulk makes the cost of an individual sign cheaper, but when the message is wrong, there is no such thing as cheap.
Pertinent information should go on the sign, just not the asking price. Marketers can get so carried away by their creative designs that they leave the most important points out. The signage has to briefly convey the most appealing aspects of the property in a specific way. Foreclosure is a selling point, as is brand new appliances. The point that will appeal to the most prospective buyers should appear prominently.
It is your responsibility to proof sign copies before they are printed. If there's a misprint, don't expect a refund from the printer. It is your mistake, and everyone will notice it. Serious mistakes, that can be construed as misleading, are something competitors can use to get you in trouble with the real estate commission. You can be fined for omitting a license number.
It is not possible to put everything on a sign. One of the most common mistakes people make is loading a sign with so much copy and graphics it completely confuses the reader's eye. It's important to remember that most people are going to be driving by when they see the sign. They have to be able to take the information in quickly.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
You need to understand who the most likely prospects are for the house you are marketing. You would not expect an investor, looking for rental property, to be interested in the same information as a home buyer looking at exclusive golf course property. You must tailor your signage to your audience and appeal to what is motivating them. If you do not, you have wasted money on the sign.
A strong call to action is critical for a successful sign. Even experienced marketers can forget that you need to take the reader by the hand and tell them what to do. If your goal is a phone call, the number has to be prominent on the sign. The number alone is not sufficient. You have to tell the reader to use it. If you want a buyer to come inside for an open house, you have to say so.
Buying signage in bulk, especially when you are just starting out, is not a good idea. A better idea is to test the market and see what works and what does not. You should also take into consideration the fact that the sign cost may be coming out of your own pocket, or the pocket of the Broker. Buying in bulk makes the cost of an individual sign cheaper, but when the message is wrong, there is no such thing as cheap.
Pertinent information should go on the sign, just not the asking price. Marketers can get so carried away by their creative designs that they leave the most important points out. The signage has to briefly convey the most appealing aspects of the property in a specific way. Foreclosure is a selling point, as is brand new appliances. The point that will appeal to the most prospective buyers should appear prominently.
It is your responsibility to proof sign copies before they are printed. If there's a misprint, don't expect a refund from the printer. It is your mistake, and everyone will notice it. Serious mistakes, that can be construed as misleading, are something competitors can use to get you in trouble with the real estate commission. You can be fined for omitting a license number.
It is not possible to put everything on a sign. One of the most common mistakes people make is loading a sign with so much copy and graphics it completely confuses the reader's eye. It's important to remember that most people are going to be driving by when they see the sign. They have to be able to take the information in quickly.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
About the Author:
You can get a summary of the things to keep in mind when ordering custom real estate signs Denver companies supply at http://www.signsonbroadway.com today.
No comments:
Post a Comment