Time costs money, and nowhere does this hold more truer than in real estate. Ever wondered why the time when one of your condos for rent Woodstock GA is unoccupied is known as a void period? It's simply because it nullifies profits -- not only do your earnings take a dive when a unit is vacated, but you're also forced to foot its maintenance bill.
Although they're a natural part of the tenancy process, void periods can be managed to mitigate their negative impact. On one hand, there's a lot you can do to charm your tenants into staying put for the long term. It'd also help to invest in an ongoing marketing strategy -- this'll help you generate prospective renters before you need them.
Just like every journey needs a destination, a marketing campaign only makes sense when directed to its rightful audience. Developing an understanding of whom you want to target will require you to research the local population. Beyond surveying neighborhoods, you may approach local realtors for information or even play a more active role in the community. The further you're willing to go, the more precise your strategy stands to become.
Listing your properties online is a no-brainer -- this is after all where the majority of renters search for housing. Not to forget that most websites don't charge for local market classifieds. Feel free to take advantage of as many platforms as you can comfortably manage. To help you maximize your exposure, be sure to:
Develop High-Quality Listings: This is all about creating a picture that will motivate responses from prospective renters. With that in mind, you can't go wrong by highlighting the standout features of your units in your marketing copy. Also pay attention to your word choices. As a rule of thumb, you want to balance between being persuasive and straightforward with your descriptions.
Use Professional Photos: This is informed by the fact that pictures are usually the first thing people notice when they come across listings. It also helps to keep in mind that most of today's renters use mobile devices when looking for vacancies. So rather than risk selling yourself short, you're better off paying for the services of a professional photographer.
Get Social: With social media playing such a huge role in people's lives, using it to market your rentals is a no-brainer. It also goes without saying that you want to have accounts on several platforms, rather than limit yourself to just one. Maintaining a consistent posting rate will get the job done for the most part. Otherwise, consider running an influencer campaign to increase your following.
As old as word-of-mouth may be, it's still one of the most powerful ways to market anything and everything in real estate. So do approach your tenants and let them know that you'll appreciate any leads they bring your way. Better yet, why not throw an incentive into the mix? This could be a discount on one's rent or a gift card -- either way, it'll make it that much easier to keep your units occupied.
Although they're a natural part of the tenancy process, void periods can be managed to mitigate their negative impact. On one hand, there's a lot you can do to charm your tenants into staying put for the long term. It'd also help to invest in an ongoing marketing strategy -- this'll help you generate prospective renters before you need them.
Just like every journey needs a destination, a marketing campaign only makes sense when directed to its rightful audience. Developing an understanding of whom you want to target will require you to research the local population. Beyond surveying neighborhoods, you may approach local realtors for information or even play a more active role in the community. The further you're willing to go, the more precise your strategy stands to become.
Listing your properties online is a no-brainer -- this is after all where the majority of renters search for housing. Not to forget that most websites don't charge for local market classifieds. Feel free to take advantage of as many platforms as you can comfortably manage. To help you maximize your exposure, be sure to:
Develop High-Quality Listings: This is all about creating a picture that will motivate responses from prospective renters. With that in mind, you can't go wrong by highlighting the standout features of your units in your marketing copy. Also pay attention to your word choices. As a rule of thumb, you want to balance between being persuasive and straightforward with your descriptions.
Use Professional Photos: This is informed by the fact that pictures are usually the first thing people notice when they come across listings. It also helps to keep in mind that most of today's renters use mobile devices when looking for vacancies. So rather than risk selling yourself short, you're better off paying for the services of a professional photographer.
Get Social: With social media playing such a huge role in people's lives, using it to market your rentals is a no-brainer. It also goes without saying that you want to have accounts on several platforms, rather than limit yourself to just one. Maintaining a consistent posting rate will get the job done for the most part. Otherwise, consider running an influencer campaign to increase your following.
As old as word-of-mouth may be, it's still one of the most powerful ways to market anything and everything in real estate. So do approach your tenants and let them know that you'll appreciate any leads they bring your way. Better yet, why not throw an incentive into the mix? This could be a discount on one's rent or a gift card -- either way, it'll make it that much easier to keep your units occupied.
About the Author:
Get a summary of the benefits of renting real estate and more information about beautiful condos for rent Woodstock GA area at http://www.dupreevillage.com/floor-plans-slideshow now.
No comments:
Post a Comment