Wednesday, February 20, 2019

Useful Information Regarding Mobile Billboard Truck

By Anna Bell


The use of mobile billboard advertisement is a relatively new concept that has gained a lot of traction in the recent past. This form of advertisement is usually classified under out-of-home advertisement. Many companies are adopting this form of advertising because of the many advantages it presents people with. Some of these advantages are described below. This is worth knowing about Mobile billboard truck.

The first benefit that is associated with the use of this form of advertisement is that it is one of the cheapest forms of advertising. When used effectively, it can cost as low as 48 cents to generate 1000 views of the advertisement. This form of advertising is regulated in the United States by the Outdoor Advertising Association of America. According to the association, reaching 1000 views during prime time costs 18.90 dollars on TV.

On the other hand, it costs 11.03 dollars in newspapers to reach 1000 readers when the advert is allocated a quarter a page of the newspaper. It costs 5.57 dollars per 1000 people using National magazines. It costs 5.57 dollars for 1000 individuals to get exposed to an advert over the radio during prime hours. In the US, every kind of media charges differently but billboards are still among the lowest charged.

The advancements in technology are making it possible to determine the number of people that get to see mobile billboards when they are moved around on trucks or trailers. Years back, it was impossible to estimate the number of people that viewed the adverts, but that is changing now. Today, GPS systems are installed on the vehicles to track their movement and capture videos of people in the places they move.

These capabilities have made estimation of number of people who might have seen the advert possible as it passes through a place. This in turn assists companies in planning well and determining the efficiency of this form of out-of-home advertisement. Determination of whether the target has or has not been reached is also possible. This way, crucial decisions can be made about approaches taken with future adverts.

It is possible to produce reflective advertisements so that they are not useful only during daytime. Instead, these adverts can be used during the night too without much difficulty. Adverts have been made more detailed and reflective because of better printing technology. Also, LED displays can be customized in many ways that one wants and software can be used to change them easily.

Longevity is also a very important aspect that accompanies mobile billboards. As a truck is driven down a highway, it gives other motorists enough time to notice the adverts and even read them. This is made possible by size and proximity. Usually, other vehicles are usually much closer to the trucks and can be noticed with ease. The adverts are also usually large enough to be noticed easily.

There are several companies that specialize in producing these kinds of adverts. A quick search on the internet can produce several results with company names, addresses, and contact information that one can use to set up a meeting with them. It is always best to compare prices and other features among various companies before making a decision.




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