Video marketing is, without question, one of the most common forms of getting the word out about a product or service. Even though it's practiced by Long Island advertising agencies across the board, not all of them get it right. In fact, it takes a certain strategy to reach as many people as possible through video. For those that would like to implement this form of marketing, here are the do's and don'ts you should adhere to.
DO make your videos as attention-grabbing as possible. While you may pride yourself on creating strong content, this doesn't necessarily mean that it will be seen by your target audience. This is why you must grab their attention at the onset. One of the ways to do this is by utilizing catchy headlines, not unlike articles or blog posts. The snappier and more accurate they are, the better your content will perform from a marketing standpoint.
DON'T forget about emerging technologies. According to companies such as fishbat, video isn't without its technologies that are on the rose. For instance, 360 video has developed from a mere gimmick to a viable way of capturing engaging content. This will allow users to gain more perspective, as far as locations are concerned. This will make video marketing campaigns more effective, thereby increasing sales and leads.
DO use schedules to help with posting. Sharing content on social media is standard for video marketing, but you may find it overwhelming unless you have a guide to work from. This is where schedules come into the picture. To say that they are useful would be an understatement, as they display specific content that should go out for each day. You may also schedule said content on certain social media platforms, meaning you won't have to worry about manually posting each day.
DON'T overlook quality in your video marketing campaign. When creating content for marketing purposes, it's important to put your best work forward. For instance, if your content has the ability to inform the public, it would make sense to publish it. However, if it can be better described as "clickbait," there's a good chance it won't perform to your liking. There's no substitute for quality; keep this in mind when creating content down the road.
DO make your videos as attention-grabbing as possible. While you may pride yourself on creating strong content, this doesn't necessarily mean that it will be seen by your target audience. This is why you must grab their attention at the onset. One of the ways to do this is by utilizing catchy headlines, not unlike articles or blog posts. The snappier and more accurate they are, the better your content will perform from a marketing standpoint.
DON'T forget about emerging technologies. According to companies such as fishbat, video isn't without its technologies that are on the rose. For instance, 360 video has developed from a mere gimmick to a viable way of capturing engaging content. This will allow users to gain more perspective, as far as locations are concerned. This will make video marketing campaigns more effective, thereby increasing sales and leads.
DO use schedules to help with posting. Sharing content on social media is standard for video marketing, but you may find it overwhelming unless you have a guide to work from. This is where schedules come into the picture. To say that they are useful would be an understatement, as they display specific content that should go out for each day. You may also schedule said content on certain social media platforms, meaning you won't have to worry about manually posting each day.
DON'T overlook quality in your video marketing campaign. When creating content for marketing purposes, it's important to put your best work forward. For instance, if your content has the ability to inform the public, it would make sense to publish it. However, if it can be better described as "clickbait," there's a good chance it won't perform to your liking. There's no substitute for quality; keep this in mind when creating content down the road.
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